The Essentials 2020

A reinvention of the classics.
We're talking bold, modern pieces to elevate your everyday.
Let's just say, it's a little more than just basics.

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The Essentials 2020

tHE Lookbook

Personal jewelry, not a statement 

The most curious jewelry are the ones you put on and never wanna take them off.
Quaint, simple, everyday.

Demi-fine Jewelry

A category of jewelry that bridges the gap between fine jewelry and costume jewelry. 


Create your one-of-a-kind
engagement ring and
modern heirloom.

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Come shop IRL

Shop our full collection in real life.
Visit us at 333 Kreta Ayer Road #03-21

Monday to Thursday 12-7pm
Shop online 24/7

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