The Curious Insider

The Curious Insider is an all access rewards program tailored specially for you to enjoy sparkly rewards. It's free to join and every $1 spent get you closer to your next jewelry treat.


Scroll down to find out more.

How do I redeem rewards?
• Click on the loyalty tab at the bottom and log into your account online.
• To redeem a reward, simply click redeem on the reward you want to redeem.

Does the points get taken away from my points balance when I redeem a reward?
• Yes, as soon as a reward is redeemed, your balance is adjusted, removing the points even if you don't use the coupon code in that order.

Can I redeem more than one reward at a time?
• Even if you have enough points to redeem multiple rewards, you can only use one discount code at a time. This is set up to prevent discount stacking.

How do I become an Inner Circle and what is the validity of my status?
• To be in our Inner Circle, you will need to earn a lifetime total of 2,000 points to enter this tier. 
• Please note that claiming points will not impact your lifetime points earned used to upgrade to the Inner Circle. 
• Your Inner Circle status is valid for life.

What will happen if I return my order?
• If you return your order or the sale is cancelled, the customers' loyalty points will be automatically deducted from your account.

Will I be able to earn and claim points at your physical store?
• Yes! Your purchases will be tagged to your account that you have with us and points will be credited to you.
• Points can also be claimed at our shop.

How are my points calculated when I make a purchase?
• When you make a purchase in-store or online, every $1 spent will get you 1 point.

Do note in the following scenarios where points will not be given:
• Shipping cost: points are not given.
• Gift card purchases: points are not given for purchases of gift cards.
• Coupon discounts: points are excluded for applied coupon discount. e.g 10% off $100 = $90. You get 90 points.

If I am an existing customer, how do I start the program?
• If you are an existing customer or previously checked out as a guest, the next time you log in to your account, you will be able to access the program and start earning right away.

How long does my points/discounts expire?
• All points will expire within 365 days after the latest action you have made to earn the points.
• Discount codes will expire within 180 days after it is redeemed.
• Birthday discount codes will expire within 30 days.

Are there any discount exclusions to use the rewards coupon code?
• Rewards are only applicable on all demi-fine jewelry which excludes sale items, limited edition collaborations and a fine line collection.
• However, Inner Circle rewards of 10% off always will have no exclusions and are applicable storewide.