We are 10!

Come take a walk with us down memory lane, if you've been around for awhile, a huge THANK YOU! If you're new around here, come experience our decade long timeline and see the milestones we've achieved each year. Stick around... we've got some news for you...

 August 2011

I started Curious Creatures on Etsy for the third time, as a side hustle, with hopes to become a full time etsy seller one day. Within a week, I received my first order, within 3 weeks, products started selling at slow and steady pace.

And then we landed our first stockist, Rockstar by Soon Lee, one of my all-time favourite multi-label shop. It was just in time for the holidays and the perfect place to be discovered.

2012 - 2013

We received our first international wholesale order from a quaint little shop in Paris, Lucie. It was the start of many new adventures for curious creatures.

The icing on the cake was when one of our necklaces was featured on Refinery29, the excitement and anxiety of having to fulfil an inbox full of orders.. It was one to remember.

We introduced a new range of painted silk blouses and scarves which was sold exclusively online and at Rockstar by Soon Lee. In 2013, we received a bulk order to be stocked at COMO resorts, our silk pieces were travelling to Phuket, Miami and the Maldives, we were stoked. They were also featured on Frankie mag online (whuttt).

2014 - 2015

The start of many many many craft markets to come. From Public Garden, Togetherly, Etsy made local, freefolk and more. We’ve become a regular at these markets, and forged friendships with other brands.



This was a learning year, and a pivoting one. First, we were approached to stock at K+, a curatorial space, this place will always hold a dear place in our hearts. IYKYK.

In November 2016, we announced our very first stand-alone pop-up shop - Christmas Wonderland at Gardens by the Bay. The Christmas hut was the closest thing we had to a physical shop, 2 crazy months, but we enjoyed every bit of it. This sparked crazy ideas of having a place to call our own.

We decided to steer the course and move away from hand assembling our jewelry pieces. We launched our first collection of demi-fine jewelry and never looked back since.



By 2017, we have launched a full range of demi-fine jewelry, creating a niche in gemstone stacking rings. Slowly, but surely, the collection grew. It was also in 2017 we participated in our first Boutique Fairs, a place where we call home for 3 full days, the anxiety of setting up a full pop-up shop in half a day and tearing down in 1.5 hours. But the community spirit, the friendship forged, priceless.

This was also the year we opened doors to our shop+studio at Kreta Ayer, a quaint neighbourhood. Our very first shop, in a very discreet location, you guys showered us with so much love and support.


This was a learning year for us. Still a 2-woman team, we travelled across the globe to New York City and attended our first tradeshow, Capsule. Did a full photoshoot in the streets of Brooklyn, it was definitely an experience.

At the end of 2018, we launched A Fine Line, a range of 18k fine gold, for your every occasion, every milestone in life.



2019 was a very excited year. First, we launched the Ohhowstrange x Curious creatures Capsule collection with Kimberly Wang. Our very first collaboration collection.

And we landed ourselves in Urban Outfitters, Local Eclectic, Ambiance, and a whole lot more stockist in the US.


We were really excited about this one, we were planning our spring launch with a pop-up counter at Robinsons Raffles City, and just as we were about to move in, news of a virus started circulating (this was before COVID-19 got its name). Despite launching just before an islandwide lockdown, we received such  overwhelming response to the collection. We are so grateful for the support shown to us during such trying times.



A decade later, we would like to thank each and every one of you for being part of this curious journey! Stay close for lots of exciting brand announcement and launches coming real soon.

As promised, we celebrate each year with an anniversary sale.
Take 20% off* demi-fine jewelry from now till 15 August (SGT)


Discount applied at check out. No promo code required.

Till then...


*terms and conditions apply - here